Personal Branding and Thought Leadership

Linkedin, Instagram and Facebook content for CEOs, executives and service-based professionals.

What is Ghostwriting?

A ghostwriter is someone who writes content using your knowledge and your voice, published under your name. By working with a ghostwriter, you give yourself – and your team – the opportunity to share your work and knowledge in a much more personal way. It’s all your words, without the work.

With a ghostwriter, you can...

  • You may have already established yourself as a leader within your industry, but someone outside your niche may not know that. When a journalist needs an expert source, they’re going to look online first.

  • No one wants to be sold to – especially on social media. By giving value without the hard sell, you're on their radar as an expert resource, not a salesperson.

  • Providing value online allows you to connect with your customers and potential customers as a person, not a brand.

Who can benefit from ghostwriting?

In short, everyone!

If your traditional marketing – especially on social media – seems to fall flat no matter what you do, it may be time to switch tactics.

If you’re a business that thrives on networking events or word-of-mouth referrals, this more personal and subtle form of marketing will bring more credibility, trust and sales than traditional marketing.

Ghostwriting misconceptions:

  • Celebrities and public figures may utilize ghostwriters for memoirs or thought leadership pieces, but ghostwriting services are also sought out by professionals, including business leaders, who wish to share their knowledge and tell their personal stories.

  • Ghostwriting is a legitimate and ethical practice when conducted transparently and with mutual agreement. It's a collaborative effort where the ghostwriter helps articulate the client's ideas and stories, often in areas where the client may lack the time or writing expertise.

  • Ghostwritten works are often deeply authentic, as they are based on the client's original ideas, stories, and experiences. The ghostwriter's role is to articulate these in a clear, engaging manner, maintaining the authenticity of the client's voice throughout the work.

  • While ghostwriting is commonly associated with books, ghostwriters also work on a wide range of projects, including speeches, blog posts, articles, business documents, and social media content. The practice spans across various mediums and formats.

  • Successful ghostwriting projects require significant collaboration between the ghostwriter and the client. The client's involvement in providing information, feedback, and direction is crucial to ensuring the final product accurately reflects their vision and message.

Elyse has been ghost writing my social media posts for several months and I am thrilled with both the writing and the favorable reactions to them. She masterfully captures my thoughts and values perfectly. I highly recommend her and Townie Creative for your marketing needs!

-Claire Kohler

Monthly Packages Include:

  • This package feature ensures you receive expertly crafted social media captions each month, tailored specifically to your voice and brand identity. These long-form captions are designed not just to engage but to showcase your deep understanding and authority in your field. By highlighting your experience and expertise, these posts help in establishing trust with your audience and position you as a thought leader. The content is meticulously researched and crafted to resonate with your target audience, driving engagement and fostering a stronger community around your brand.

  • An integral part of the package, the one-hour-long interview allows the ghostwriter to dive deep into your thoughts, perspectives, and insights. This session is crucial for ensuring the content truly reflects your voice and the message you want to convey. It's an opportunity to discuss topics, share stories, and highlight areas of expertise that you want to feature in your social media content. This collaborative process ensures that the ghostwritten material is authentic to your personal or brand identity, ensuring consistency and authenticity across your social media presence.

  • Understanding the value of your time, the package offers an easy and streamlined review process for all created content. This system is designed to be straightforward and efficient, allowing you to quickly review drafts, provide feedback, and request changes as needed. The goal is to minimize the time you spend on content approval, enabling you to focus more on your core activities while still maintaining control over the messaging and quality of your social media content.

  • To ensure your absolute satisfaction with each piece of content, this package includes up to two rounds of edits for every caption provided. This feature gives you the flexibility to refine and tweak the messaging, ensuring that each post aligns perfectly with your vision and objectives. Whether it's adjusting the tone, clarifying points, or emphasizing certain aspects, these rounds of edits guarantee that the final content meets your exact standards and expectations, ensuring the highest level of quality and impact on your audience.

Personal Branding
Spotlight Ghostwriting

3 Posts Per Week

This package is for someone who is dipping their toes into building a social media presence or who wants to ramp up their presence to promote a product launch or event.

    • One 25-minute ghostwriting interview per month

    • 3 posts per week on Instagram, Linkedin and/or Facebook

    • Inbox and comment monitoring and replies

    • Easy, streamlined content review process

    • Inbox and comment monitoring and replies

    • Complete discretion - the ideas, stories and words are yours. No one has to know you didn’t write it

Personal Branding
Industry Leader Ghostwriting

5 Posts Per Week

This package is for CEOs, executives or service-based business owners who are looking to establish themselves as industry thought leaders, gain media attention, attract potential clients and earn additional speaking and writing opportunities.

    • One 45-minute ghostwriting interview per month

    • 5 posts per week on Instagram, Linkedin and/or Facebook

    • Inbox and comment monitoring and replies

    • Monthly interview

    • Written posts and blogs based on the interview, sent for review in one-month batches to minimize the amount of work required on your end

    • Up to two rounds of content edits

    • All social media posting

    • Hashtag & Search Engine Optimization (SEO) research

    • Monthly Analytic Reports

    • Complete discretion - the ideas, stories and words are yours. No one has to know you didn’t write it

Personal Branding
Thought Leader Ghostwriting

10 Posts Per Week

This package is for business owners or executives who primary earn new business through networking and word-of-mouth referrals. This package allows you to share your knowledge and experience as a professional, which earns trust and credibility for potential clients and keeps you top of mind when they are ready for your product/service.

    • 10 posts per week on Instagram, Linkedin and/or Facebook

    • One 1-hour ghostwriting interview per month

    • Up to two rounds of content edits

    • All social media posting

    • Hashtag & Search Engine Optimization (SEO) research

    • Inbox and comment monitoring and replies

    • Monthly Analytic Reports

    • Complete discretion - the ideas, stories and words are yours. No one has to know you didn’t write it

Why invest in a social media ghostwriting
monthly package?

  • Regular updates are crucial for keeping your audience engaged and maintaining visibility on social media platforms. A monthly package ensures a steady stream of content, keeping your profiles active and your audience engaged.

  • Ghostwriters are skilled professionals who can produce high-quality, engaging content that resonates with your target audience. This quality can significantly enhance your brand's image and appeal.

  • By outsourcing content creation, you can save a substantial amount of time that would otherwise be spent brainstorming, writing, and editing posts. This allows you to focus on other aspects of your business or personal brand.

  • A skilled ghostwriter can capture and maintain your brand's voice across all posts, ensuring that your messaging remains consistent. This consistency is key to building brand recognition and loyalty.

  • Ghostwriters can help plan a content strategy that aligns with your marketing goals, ensuring that each post contributes to your overall objectives. This strategic approach can improve the effectiveness of your social media efforts.

  • Monthly packages can often be customized to fit your changing needs, whether that means adjusting the volume of content, focusing on different platforms, or shifting the content strategy to reflect new marketing goals.

  • Compared to hiring a full-time social media manager or content creator, a monthly ghostwriting package can be more cost-effective, providing professional content creation services without the overhead costs of a full-time employee.

  • With consistently high-quality, engaging content, you're more likely to see increased interaction from your audience, including likes, shares, and comments. This engagement is vital for growing your social media presence and increasing your reach.

  • Regularly updated social media content can also contribute to your SEO efforts by driving traffic to your website, increasing your online visibility, and improving your search engine ranking.

  • Ghostwriters often have experience across a wide range of industries and niches, providing you with insights and expertise that you may not possess in-house. This can help in crafting messages that are not only engaging but also deeply informed.